Ever since setting of the ADAM & EVE’s feet on the face of this earth and right from the first recorded human civilizations of Egypt & Indus valley or through the palaces of Rome & Caesar and be it the queen’s chamber of scented Jasmines.

Perfume or scent has been an undisputed part of a ceremonial lifestyle & a symbol of attraction & human desire in all societies & eras

And this very fondness of fragrance in us is also quite understandable because the design & anatomy of the limbic system of our brain is directly connected with olfactory neurons in nose which is eventually connected with the memory & emotion centres through the OLFACTORY BULB.

In simple words “every smell which passes through your nose has a power to trigger different emotions & moods in you. & Also has the power to recall memories.

And as per embryologists out of all the senses in human body ‘sense of smell’ is the only sense which is first & completely developed in an unborn child right in the mother’s womb.

This is the reason fragrance has been a tool to impress, connect & unite the bondings since the dawn of Human history.
According to a recent HARVARD survey “55% of your good impression is through fragrance”

Thus creating the right vibe for the people around you as well as keeping your mood uplifted is very necessary to choose & select the best scents & notes that ever existed & have a proven track record in enticing & seducing the human mind. With a deep research & curation process by our Master perfumers we tried to bring in light these
12 most liked scent ingredients.

JASMINE : this famous eurasian plant of the subcontinent has an opulent freshness & a unique powdery essence which entices it’s bypassers , it has a history of being a major accord in the art of perfume making & it is also a primary floral note in some of our most loved scent Attar WILDAN.

TUSCAN IRIS : this rare breed flower has seen the light of fame in the early 18th century from San polo, ITALY, it has a vibrant & deep smell unlike lavender which has freshness but not depth our master perfumers too have created KHWAB with Tuscan iris as top note.

VETIVER( KHAS): The grass of earthiness or khas which is a cool breezy ingredient & is majorly used as a base or heart note. Its a soul enchanting material well known for its oriental character which has been used as a blend with Rose & Agar wood in a signature fragrance known as MUKHALLAT.

ROSE : This heavenly flower doesn’t need any recognition, it’s a soulful bliss & a major ingredient in many perfumes known for its luxurious red floral essence, it is an emblem of love & novelty, we have created one of our highest selling fragrance GAJRA-with modern blend to resonate with this flower for a subtle & mood lifting projection.

SAFFRON( ZAFRAN): One of the world’s expensive spices , a dessert seasoner but has also a distinct balsamic scent often found as the top note in the fragrances of Royal courts & emperors such a blend is ZAFA with its natural character often found in the oriental perfumery as a desirable ingredient.

MUSK: The leathery animalic accord which is the royal possession now synthesized to suit the modern perfumery is an opulent projection of confidence & passion also found in KHWAB & TUM as a base note & almost loved & desired by everyone.

AMBER : this mystic fossilized resin is also one of the desired ingredients mostly found in the collection of OTTOMANS used in the oriental perfumery & has a good longevity & projection.

OUD : one of the most expensive & long lasting fragrance ingredients in the world found in the North east indian peninsula & cambodian forests. Likes of OUD ADEN has a natural sweetness after drydown & a leathery appeal to express luxury & rarity.

PINK PEPPER : Again a unique fruity note which can immensely turn you ON with a spicy sweetness adding a musical character to the fragrance such as MAKHRAJ.

CINNAMON: known as the spice of glad tidings , it Is a timid woody spicy note closer to the oriental accords often used to express the opulence in a fragrance & the union of intimacy such as in TUM .

CAMPHOR: the intense & cold spiciness is a desirable ingredient also been used a blend in OUD ARAF & used in European as well as oriental perfumery.

GREEN APPLE : The raw farm fresh & fruity note is an instant mood lifter & used as a note to invoke readiness & good projection.