According to a recent study by HARVARD BRAIN SCIENCE INITIATIVE 2020
“smell is that sense which directly connects with the brain’s limbic system” the centre responsible for evoking emotions & collecting memories.

And As per results of a social experiment performed on the group of individuals

“55% of your good impression is through a fragrance”

This means
The way you smell is the strongest way you can communicate with the subconscious minds of all the people around you.

Through a right fragrance
You can control the mood triggers & create a beam of positive energy around you.

In a way that Whenever you move, there you take this aura of goodness.
Aura of fresh garden flowers, pink peppers, of earthy parchments of spiciness or the loved sweetness of OUD.

Someone will directly give you a compliment & someone will just passively enjoy this aura simply feel good without admitting anything to you.

Hence undoubtedly ‘smelling good’ is the most profound part of any non-verbal communication.

It is an absolute way of getting your personality registered in someone’s mind.

The projection of your perfume has the direct ability to trigger Emotions of love , hope , soulfulness, success , sportiness e.t.c.

This is the reason why the 12 most loved scent secrets in the human history have been preserved by our master perfumers in the collection of 9 curated perfume oil roll ons.

Which have been crafted to depict & project different moods & emotions through the most mood lifting notes & formulations.

This is a crystal clear fact that any style , attire ,occasion is just incomplete without these perfume oils.

As we can see; Correct Messaging is the prime instinct in human beings.
That is why our CREATOR has put us through a universe which is visible as well as smellable.

Can you imagine the taste of a biryani without the smell of spices & aroma of the ghee processed rice?

or that invitation of the first rain in your town without the earthiness of wet mud & breeziness in the woods, can you imagine a wedding without garlands & those fresh jasmine bouquets?

This would be a very boring & inanimate world without these smells & fragrances actually
As it has been rightly said that “fragrance is the most essential of all the inessentials”

& According to some well established embryological findings, ‘sense’ of smell’ is the only sense which first Gets developed in an unborn child when its still inside the mother’s womb.

There is an assembly line of things as to how a smell is perceived by your brain. Let’s understand these 6 steps.

  1. the odor molecules which are present in any scented material for eg: Rose, spices, wood e.t.c first hit your nose & go through the nostrils.
  2. the millions of olfactory receptors sitting in the epithelium react with the odor molecules of the scent material.
  3. these odor molecules are captured by cilia & passed through olfactory nerves as electrical signals to the brain.
  4. these electrical signals (fragrances) pass through the olfactory nerves reaching the OLFACTORY BULB.
  5. The OLFACTORY BULB then filters-identifies the information & sends it to the brain via OLFACTORY tract.
  6. the brain processes it with different zones of amygdala (emotion) & hippocampus

(Memory) & perceives this fragrance as a distinct mood trigger or emotion or a memory.

It’s a fragrance to your nose but an emotion to your brain.

However, right after a few minutes of application of any perfume your nose becomes insensitive to It
& Interestingly this is not some weakness but a wisdom in nature & a beautiful arrangement in our anatomy by CREATOR. so that we can also detect & enjoy other necessary smells in our Ambient environment.

And Hence we must be definite & choose fragrances according to a mood & emotion we want to develop inside us & project amongst people.

Below are some refreshing, mood lifting & best performing fragrances in their purest forms of non-alcoholic , easy to apply roll ons crafted as per the moods & desired notes chemistry.

GAJRA with modern blend.
Emotion: Desi romantic

MAKHRAJ luxury spiciness
Emotion: Success & happiness

WILDAN flower of heaven
Emotion: Good news

KHWAB musky green apple
Emotion: A beautiful dream

 

ZAFA saffronised Rose
Emotion : Great Authority

OUD ADEN sweetness of wood
Emotion : Meeting with the soul

MUKHALLAT breezy wood
Emotion : blissful hope

TUM musky caramel
Emotion : desiring a beloved

 

OUD ARAF wood of revelation
Emotion: A king’s voyage.